It’s always good to live in Georgia, but now through May 16, the World of Coca-Cola will make it a little sweeter to call the Peach State home with their all-new Coke Insider Journey! A new adventure awaits Coca-Cola fans and Atlanta explorers. For a limited time, World of Coca-Cola is launching Coke Insider Journey, a two-hour, VIP experience in which small groups of no more than 10 guests have the entire attraction to themselves. Offered on Saturdays and Sundays beginning April 3 through May 16, the premium, guided tour includes exclusive features and souvenirs tailored to fans who want to level up their visit.

Behind the Bottle

As a dedicated guide leads Coke Insiders through the attraction, they encounter performers who lead special presentations and shows, such as a soda jerk demonstration and Olympic torch show-and-tell — all exclusive to the private tour. The guests also gain unprecedented access to the exhibits, including peeks into how the bottling line and beverage fountains operate. The premium offering is perfect for both returning guests who want to experience World of Coke in a new light and first-time visitors seeking an over-the-top inaugural trip.

Premium Perks

To commemorate the unique visit to World of Coca-Cola, Insiders receive complimentary items including a reusable cup filled with their favorite drink from Taste It!, a keepsake pin and printed and digital photos with the popular Coca-Cola Polar Bear. Guests also receive free parking, free coat check and an in-store discount to complete the VIP treatment.

Safety First

The health and safety of World of Coke’s guests and employees are of highest importance. Adjusted operations in compliance with guidelines from health and government authorities include: mandatory face coverings for everyone over the age of two, required social distancing, thermal temperature scans, enhanced cleaning routines throughout the attraction and timed tickets purchased online in advance.

Coke Insider Journey is ideal for those who want to enjoy all that World of Coca-Cola has to offer — and more — but feel more comfortable doing so in a smaller, more personal group.

Let’s Talk Tickets

Tickets for Coke Insider Journey are $50 per person or $500 to buy out the full, 10-person timeslot. Groups of less than 10 that do not buy out the full slot may be paired with other small groups for no more than 10 guests total. Tickets must be purchased online in advance.

Why Should You Experience the All-New Coke Insider Journey

Okay, so I know what some of you may be thinking. Why should I buy tickets to this? We’ve been to the World of Coke several times and I can’t possibly think of a reason why I should do this! Well, I am here to tell you it truly is something that even people who have been dozens of times should do!

My family and I got to experience this a few months ago. As someone that has gone here before, there are truly not enough hours in the day or return visits that will bring you closer to this Atlanta icon than this all-new exclusive Insider Journey. Filled with historical milestones, the advantage of doing this Insider Journey is that your charming tour guides will bring you closer to some of the most prized possessions at the World of Coke. They will tell you stories that you were not aware of and allow you exclusive opportunities that a regular visit simply can’t provide. Want a chance to see the Olympic Torch up close and personal? You can do that here! Want to taste test some interesting Coke mixtures? They’ll help you do that! Want to leave with some Beverly to take home? You can do that on the Insider Journey! There are so many unique opportunities provided through this experience that it is well worth the tickets. I sincerely walked away from our visit knowing more about Coke than I had ever gotten in past visits. I was so excited that I even had to share with my family visiting from out of town all that I learned. It’s amazing what you think you know until someone gives you the inside scoop!

What I really loved about our experience was that it was small and intimate. During this time when people are being more cautious and social distancing, this Insider Journey really allowed me to feel comfortable taking my family to see this iconic attraction.

Even if you don’t do the Insider Journey, they have still put the safety of their visitors first.

Everyone wears a face mask.
Red dots, placed six feet apart, allow for a one-way direction through the museum.
Tasting stations are open-but they look different. Each group goes to a different tasting station to sample favorites.
You can find out more about their safety precautions here.

About World of Coca-Cola

An integral part of downtown Atlanta’s fabric for more than 30 years, World of Coca-Cola has welcomed guests from six continents, more than 100 countries, all 50 U.S. states and the District of Columbia. Join over 25 million people who have visited the Atlanta attraction and experience the history of the world’s most famous beverage brand at the dynamic, multimedia home of the 134-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 historic artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience, take a photo with the Coca-Cola Polar Bear and tempt your taste buds with beverages from around the globe.

World of Coca-Cola is located adjacent to Georgia Aquarium in downtown Atlanta and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit our website at to purchase tickets.

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