Dallas-based Studio Movie Grill (SMG) confirmed the opening of its newest prototype flagship theater, SMG North Point, in Alpharetta today. Scheduled to open January 13, 2022, at 7730 North Point Pkwy in Alpharetta, Georgia, the highly anticipated theater will mark the company’s twenty-first location in seven states, its third location in Atlanta, and the further expansion of the SMG brand following restructuring and reemergence in early 2021.

“This building is a physical representation of SMG’s ethos, and our entire team is excited to be here in Alpharetta opening this new location,” Studio Movie Grill CEO, Ted Croft expressed. “At the core of our mission to open hearts and minds, one story at a time, are the people that come to work every day, that came to work when we couldn’t work, and cannot wait to welcome guests back to SMG. We hope residents, visitors and those who work in the area will make SMG North Point their go-to theater.”

SMG North Point

SMG North Point is located at Mansell Crossing, just northeast of the intersection of North Point Parkway and Mansell Road in Alpharetta. The state-of-the-art theater will feature over 1,300 luxury recliners in 14 auditoriums outfitted with the latest digital projection, Dolby 3D, Q-SYS custom sound systems, as well as a full-service bar and lounge and made-to-order American Grill menu. As longtime fans of the concept know, SMG offers guests the opportunity to not only enjoy a movie and meal together but also the opportunity to stop by and enjoy a comfortable neighborhood restaurant and beautifully appointed bar and lounge.

Anticipated to positively impact the local economy, SMG North Point is actively hiring team members and looking to fill hourly positions in a variety of roles. SMG’s innovative service model offers exciting and unique employment options for team members of any experience level. The hiring office can be found at 7431 North Point Parkway, Suite 1310, Alpharetta, GA 30022 and will be open Monday to Saturday from 10 am to 7 pm. Prospective team members should apply online through the SMG website at or in person at the hiring office.

“On behalf of the City of Alpharetta, I’d like to congratulate Studio Movie Grill on its upcoming opening,” said Mayor Jim Gilvin. “We are very excited that their newest prototype will be opening in our city.”

“Continuing its focus on SMG’s success in the Atlanta market, the SMG team cannot wait to open its doors in Alpharetta. Frankly, we couldn’t be prouder to offer guests our newest flagship and menu with the same southern hospitality SMG fans have experienced in Duluth and Marietta,” said Brian Hood, SMG COO. “We’re committed to providing an experience that makes movie-goers excited to return to movies on the big screen, off the couch, and into the theater. We think SMG North Point is perfect for this challenge.”

SMG Special Needs Screenings

SMG is a conscious business and its role in the community doesn’t stop with entertainment and dining. All SMG locations participate in its legacy Special Needs Screenings, which are free for children with special needs and their siblings to allow families to attend together.

SMG Access – Join Now

SMG Access® is the only theater loyalty program that rewards you while giving movies and meals to deserving neighbors in your community. Every time you make a movie ticket purchase or order from our Menu (alcohol excluded), you earn points in their loyalty program.

Here’s how it works: Every time you earn 1,000 Access Points, you’ll receive a $10 eBonus Card. You can use this card for movie tickets, food, and non-alcoholic beverages at every location. SMG will also donate a movie and a meal to deserving organizations in your community. Through your loyalty, you are helping SMG open hearts and minds, one story at a time.

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