Save the Video Store-The Raddest ‘90s Immersive Experience is Coming to Atlanta

My youth was filled with trips to the video store! It was actually one of the highlights of the week coming to the end. We’d wait in the store for the new releases to come and when they hit the shelves, it was like shopping on Black Friday. If we missed the new releases, we’d hang out by the return slot and wait for the attendants to check in the movies-just hoping the one we were desperately waiting for had been returned. It was memorable, to say the least! Now that I am raising two littles, I hate that they never got to experience this. Better yet, I hate that I do not get to experience the video store like back in the good ol’ days. But thanks to Into the Film , my chance to relive some of this is coming back!



“Save the Video Store” an immersive theatrical experience just waiting to be discovered by Atlanta residents. Created and directed by Erin Stegeman (Once Upon A Time: The Rock Opera, Shame of Thrones), “Save the Video Store” is described as a combination of nostalgia, intimate theater, and escape room. The 75-minute experience thrusts guests into iconic ‘90s movies as they engage with the cast of MOVIEBUSTER employees, compete for prizes and more.  

The team at Into the Film is no stranger to the interactive theater experience. In 2017, they produced “A Night at the Opera,” an experience which allowed guests to enter the world of 1880s Paris to become part of one of the most famous stories of all time: The Phantom of the Opera.

“We are all massive cinephiles who have been hungry for a new way to experience film, bringing it to life with immersive theater,” said Into the Film co-founders Erik Mihlsten and Alena Geffner-Mihlsten. “With the massive growth of the film industry in Atlanta over the last several years, we believe it’s the perfect location to thrust an audience right into the action at the intersection of film and theater.”

“Save the Video Store” is set to run from May 6 – June 12, 2022, at the Avenue West Cobb in Marietta.

For more information and to purchase tickets, visit

Save the Video Store

“Save the Video Store” opens on May 6th at MOVIEBUSTER at The Avenue West Cobb (3625 Dallas Hwy 470 830, Marietta, GA). General admission tickets are $49. VIP tickets which include a MOVIEBUSTER party pack and two alcoholic or non-alcoholic beverages. This event is rated PG-13. Anyone under 13 must attend with an adult.

About Into the Film
Into The Film is an interactive production company that produces premiere, immersive experiences created by award-winning TV, film and Broadway writers, directors, and producers. The company’s first production “A Night at the Opera,” premiered to rave reviews in Los Angeles in 2017.
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