Pollinators Make It Possible
One of my favorite places to get my bathtime supplies from is Lush. Give me a bath bomb, and you’ve pretty much sent me to heaven! There’s just something magical about those intergalactic swirls. And now they have given me even more of a reason to love them. They are bringing awareness to pollinators with their newest campaign, “Pollinators Make It Possible” to educate customers on the critical role pollinators play in the food supply and ecosystem, and draw attention to habitat loss from pollution, the misuse of chemicals, and climate change. These threats to pollinators are contributing to shrinking and shifting pollinators populations, which literally keep food on our plate.
Pollinators Make It Possible
Leading with the key message “Pollinators Make It Possible”, the campaign is developed in partnership with leading conservation, education, and research organization, Pollinator Partnership, to demonstrate the various plants, fruits, vegetables and seeds that rely on pollinators.
“This campaign really illustrates the global impact that the world’s tiniest creatures make through their small everyday actions,” says Vicki Wojcik, Science Director at Pollinator Partnership. “Like pollinators, every human has the power to create massive change through even the most seemingly insignificant action. Pollinators do so much for us, and it’s time we make a difference for them.”
To launch the campaign, Lush emptied its shelves and halted sales at a flagship location to demonstrate the crucial role pollinators (like bees, bats, butterflies, hummingbirds, and more!) play in the fresh ingredients used in Lush products, and to reveal the stark reality that pollinators impact 100% of the products the beauty company makes. For before and after unbranded photo footage, click here. For film, here.
The campaign, which was hosted across Lush’s 265 shops and online, focused on the importance of protecting pollinators, which are responsible for one in every three bites of food, and encourages customers to take action by learning seven tips, accessed by a QR code on take-away seeded paper. The custom seeded paper is a mix of non-invasive plants including Bird’s Eye, Clarkia, Black Eyed Susan, Catchfly, Snapdragon and Sweet Alyssum, and can be planted to add natural habitat to attract pollinators.
Rose Butterfly Bath Bomb
“We launched our campaign during the 2022 Pollinator Week to uplift and support the important work of Pollinator Partnership, at a time when awareness about the impacts of the climate emergency on pollinator populations could not be more critical”, says Carleen Pickard, Ethical Campaigner at Lush Cosmetics. “Between 75% and 95% of all flowering plants need pollination, giving us fruits, vegetables, seeds and nuts – and these tiny champions need protection.”
As part of the campaign, Lush is bringing back its limited-edition Rose Butterfly Bath Bomb ($6.95) – which is expected to fly off the shelves. 100% of the sales price (minus the tax) will go towards raising $150,000 for Pollinator Partnership and other organizations working to protect pollinators. The product contains Sicilian lemon oil, which Lush buys from a family-run business in Sicily, Italy. The lemons are grown without pesticides and collected and pressed by hand entirely with their peel. The bath bomb is available online and in stores across North America on June 17th, while quantities last.
Non-Invasive Seeded Paper Cards
In addition to the over 140,000 pieces of non-invasive seeded paper cards, Lush also hosted free seed bomb-making parties in 265 shops across North America on June 25th. Between the seeded paper and the events, new habitat for pollinators the size of almost 32 football fields will be created.
Want to find a location near you, check here.
DID YOU KNOW?
- Between 75-95% of flowering plants need pollinators to thrive.
- More than 200,000 species of pollinators are critical to the growth of our food supply.
- Pollinators provide pollination services to over 180,000 different plant species and more than 1200 crops.
- Pollinators add 217 billion dollars to the global economy, and honeybees alone are responsible for between 1.2 and 5.4 billion dollars in agricultural productivity in the United States.