Do we have any Star Wars fans? My family LOVES these films, and we can’t wait to see Star Wars: The Last Jedi when it comes to theatres December 15. It is actually going to be one of the best birthday gifts for my husband!
Following the global phenomenon of ForceFriday in 2015, Disney and Lucasfilm announced Find the Force, a global augmented reality (AR) event rolling out on #ForceFriday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. Force Friday II kicks off at ALL Disney Store locations across North America on September 1st. Fans can unite with one another from around the world in the battle against the dark side Sept. 1-3 in an augmented reality treasure hunt at Atlanta-area Disney stores.
Participating Disney Stores:
o Disney Store at Perimeter Mall- Atlanta
o Disney Store at North Point Mall –Alpharetta
o Disney Store at Mall of Georgia- Buford
o Disney Store at Town Center at Cobb- Kennesaw
The pop-up Augmented Reality (AR) treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
So how does it work?
FIRST, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version).
NEXT, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo.
SCAN the graphic using the Star Wars App, and you’ll reveal a character, who through augmented reality, will appear in the room with you.
THEN take photos, record videos, and share the experience on social media.
COME back each day to reveal new characters (15 in total across the program’s three-day run).
Find out more here:www.starwars.com/findtheforce.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: TICKETS to the Star Wars: The Last Jedi premiere in December!
So what are you waiting for? Head to your local Disney Sotre Atlanta readers for your chance to unite with fellow Star Wars fans!
No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
