Inspired by Simba’s coming-of-age hero’s journey in the all-new Disney’s The Lion King, Dole is rolling out a multitude of fun and easy ways for parents to empower their kids and families to create a healthier summer leading up to the blockbuster film’s July 19 release.
“Powering the Hero Within” healthy-living initiative is focused on the idea of “No-Worry Nutrition” to help everyday heroes realize their calling to encourage their own families toward better nutrition especially a diet rich in fresh fruits and vegetables. The summer-long initiative, National Eat More Fruit and Vegetables Day, and more through Labor Day. There will even be a fan contest with Disney’s The Lion King-inspired prizes!
“For millions of Millennials, Simba’s quest of self-discovery as he becomes king of the pride in Disney’s The Lion King was a natural part of family life and growing up,” said William Goldfield, director of communications for Dole Fresh Fruit. “Now that these original fans have prides of their own, and a deeper passion for healthier living, we are honored to partner with them on the occasion of the reimagined classic to make their health and wellness goals a worry-free reality.”
“Of course, what also comes with age is the simple realization that life’s real heroes aren’t just found in outer space or in the jungles of Africa, but at the dinner table fighting for healthier families. Dole seeks to empower these moms, dads, grandparents, coaches and others battling for a more nutritious world.”
Plenty of “No-Worry Nutrition” tips from Dole’s resident RD. Melanie Marcus, MA, RD, Dole’s nutrition and health communications manager, will be shared. She has created a series of healthy living and eating tips inspired by Disney’s The Lion King, including easy cooking and recipe-prep ideas specifically for dads. Centered on the idea of “No-Worry Nutrition” to help dads encourage their own families toward better nutrition, the simpler recipes require 10 ingredients or less and a maximum preparation time of 30 minutes. We’ll be featuring 10 of her Dole recipes inspired by Disney’s The Lion King. leading up to the release of The Lion King on July 19.
“In honor of Disney’s The Lion King, we’re out to crown dads of all ages ‘Kings of the Kitchen’ in pursuit of healthier households and a diet rich in fresh fruits and vegetables,” said Marcus. “We know that preparing and serving healthy meals simply has to be a whole-family (pride) effort – and Dole is here to help.”
Melanie’s Dad-tested recipes range from Pride Lands Pancakes, a fruity twist on a breakfast staple, and Dole Beet ‘N Berry Smoothie, packed with nutrients and antioxidants for energy throughout the day, to Simba-licious Slawesome! Salad, created for kids and peanut butter and jelly lovers alike, and Nala Naan, a notch up from classic naan thanks to a rich Ethiopian spice blend.
Others include Bountiful Quinoa Lentil Soup, based on Dole’s new line of Bountiful Kits with plant-based protein; Prideland Lentil Cucumber Salad, a delicious way to get vitamins A and C; and the Dole Berry Banana Fro-Whip, a new take on everyone’s favorite frozen dessert that equals one serving of fruit and less than 90 calories.
In July, Dole invites fans of Dole and Disney to share their Disney’s The Lion King-inspired everyday hero and family tradition stories via social for a chance to win compelling themed prizes including a Grand Prize and weekly prizes.
For original recipes, nutritional insights and other information about “Powering the Hero Within,” go to www.dole.com. Dole will announce new recipes, contest details and other news related to Disney’s The Lion King throughout the summer. Use #PoweringTheHeroWithin and “NoWorryTraditions on Facebook, Twitter and Instagram.
Be sure to look for images of Simba, Nala, Rifiki, Zazu, Timon, Pumbaa and other characters from Disney’s The Lion King on millions of DOLE® Bananas and Pineapples in U.S. and Canada.